In 1998, I was standing in a Southern California driveway, covered in grease, trying to track down parts for a 1970 Ford Bronco restoration. I discovered Jeff's Bronco Graveyard -- one of the first aftermarket businesses brave enough to sell online.
The technology was primitive. Search barely worked. Checkout was painful. But the demand was undeniable. People were buying parts through broken websites because the alternative was worse.
I saw what nobody else seemed to see: the automotive aftermarket was going digital, and nobody was building tools that understood how this industry actually works. Fitment data. Year-make-model lookup. ACES and PIES compliance. Thousands of SKUs with complex relationships. Generic ecommerce platforms couldn't handle it.
In 2000, I founded Web Shop Manager to build something that could. The first version was built for one friend's parts store. Twenty-five years later, it powers over a thousand businesses and has processed more than a billion dollars.
In 2020, I saw the next inflection point. Developers and agencies needed modern, API-first tools for building automotive ecommerce experiences. So I started PartsLogic -- smart search, intelligent fitment, better infrastructure.
I'm still solving the same problem that hooked me in that driveway: making it radically easier to sell complex parts online.
